Coco Cola Essay Example

Coco Cola Essay It additionally characterized as the associations or people have comparable highlights make the momentous assurance in equines technique (Fay Jobber, 2012). There are a few advantages for make the market division for Coca-Cola Company. It upgrades the chances of development and the benefit. The Coca-Cola organization presented another result Of natural product flavor to build the buyer bunches towards youthful age and consolidated low calorie to meet the solid populace. The market division additionally improved the clients maintenance and make interchanges progressively powerful. The new item give clients more determination and the clients criticism can enable the organization to get more correspondence with various gatherings of client. All the advantageous of market division is for better coordinating the right gathering and fulfilled their needs (Stardom, 2004). The new items is essentially towards the carbine sodas and making market segmental techniques can extend or change the market direction, for instance, Coca-Cola Company used to deliver the cherry flavor delicate small, be that as it may, the new item increment more natural product flavor and diminishing the calories substance in it. In this way, the market position and system has change towards youthful and sound age. Market needs The Market needs includes what clients need instead of the contenders ND what the item can profited for themselves in the commercial center (Wellington, 2010). The new result of Coca-Cola makes new brand estimation of this organization. The brand esteem alludes to the extra attributes or administration added to the items to make the new items specific. The new Coca-Cola item makes low calories and different flavors make more utilization gatherings (Fay Jobber, 2012). We will compose a custom paper test on Coco Cola explicitly for you for just $16.38 $13.9/page Request now We will compose a custom article test on Coco Cola explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom article test on Coco Cola explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer The new item towards youthful age, who favor organic product flavor and give them more decision instead of the main cherry in Coca-Cola sodas. The new item likewise contains about zero calories to assist sound gatherings with keeping fit. They can utilize the items as diet drinks. As indicated by the examination, 63% of the clients intend to arrange the Coca-Cola items during the Christmas occasion and 61% of the named clients might want to devour the Coca-Cola items in bar (Coca-Cola, 2014). Division potential The advertising capability of an item requires exploration and showcasing handling and lead to a significant piece of fruitful business procedure. Through breaking down of market potential can enable the organization to settle on choice of climate the items needs to contribute. So before propelling the new market of the new item, the organization ought to do many exploration of possible rakes in K. As per the exploration, there are 1. 7 billion of Coca-Cola are sold each day. The image underneath shows the substance of caffeine in various beverages, it delineates the Coca-Cola isn't the most elevated calories sodas in numerous brands. So the clients patterns to choose the Coca-Cola items and the new item give more choice of various purchaser gatherings. Examination of current and potential contenders The Porters five powers depict the five dangers for another item propelling the market. The Current contender relates to the contention among existing contenders. The Coca-Cola Company has many existing contenders, similar to Pepsi, red bull. Contrasted with these organizations, the Coca-Cola have numerous upper hands.

International People Management Essay Example | Topics and Well Written Essays - 3500 words

Global People Management - Essay Example Representatives experience greater equivocalness and diminished professional stability (Coetzee, 2005). In light of absence of professional stability, the representatives also anticipate that the businesses should exhibit their responsibility in wording or giving the correct workplace like security and work-life balance. Indeed, even change the executives requires compelling pioneers as well as submitted supporters. Along these lines, picking up and keeping up representative responsibility is a test that administration faces since they need submitted workers. The HR capacities must be coordinated and this incorporates enrollment and choice, preparing and improvement, execution evaluation, compensation and overseeing workforce assorted variety. Worker duty has been characterized by different creators in various manners and there is no agreement. This power is experienced as an attitude. Responsibility has been characterized as the premise of an individual’s mental connection to the association (Caldwell, Chatman and O’Reilly, 1990; Jafri, 2010). It has been characterized as a balancing out power that demonstrations to keep up conduct direction†¦.an obliging power that necessitates that the representative respect the dedication †¦.the mental connection felt by the individual†¦.or that state which ties the person to the association. Hence all the definitions propose that there must be a power that coordinates the individual’s conduct (Coetzee, 2005). Creators likewise vary on the different structures that responsibility can take. Responsibility can be hold their authoritative enrollment or a pledge to help the objectives of the association. Authoritative duty has likewise been characterized as a disposition toward the association showed as ID with hierarchical objectives, readiness to apply exertion for the benefit of the association, and a powerful urge to keep up enrollment in the association (Taylor, Levy, Boyacigiller and Beechler, 2008). Two methodologies have been utilized to characterize responsibility by the

Scrolling Is the New Smoking

Scrolling Is the New Smoking Youre eating dinner with a friend at your favorite restaurant. Amid the sounds of utensils and dishes and mastication, you hear the muffled ring of the mobile phone in your friends pocket. Most people wouldnt stop the conversation to answer their phone in front of you. Even if it was an emergency, they would step away from the table to take the call. Why, then, dont we extend the same consideration to text messages, emails, and tweets? Look around the next time youre in line at Chipotle, Whole Foods, or Exxon: our addictions are showing. A generation ago, nearly everyone casually puffed cigarettes throughout the day. Today, indoor smoking seems crazy, but its been replaced by the captivating glow of our four-inch screens. Damn, perhaps scrolling is the new smoking. Now look around again. Take in the room, breathe. Why isnt anybody smiling? If the telos of our technology is connection, then why do we let our devices create a smokescreen between us? Theres been much talk about building a wall lately, but perhaps weve already built oneâ€"an attention barrier between us and the people in our everyday lives. To tear down this glowing wall, Ive been trying something different lately: anytime I must respond to a messageâ€"at home, at the office, or at the local burrito jointâ€"I simply say, Please excuse me while I step outside to take this message, just like I would if I needed to make a call (or if I decided to take up smoking). It sounds silly at first, but this choice forces me to prioritize that which is urgent versus that which is important. When scrutinized, our urgent tasks are rarely important. Plus, my friends respect my good manners, and they almost always extend the same courtesy back to me. Subscribe to The Minimalists via email.

Scrolling Is the New Smoking

Scrolling Is the New Smoking Youre eating dinner with a friend at your favorite restaurant. Amid the sounds of utensils and dishes and mastication, you hear the muffled ring of the mobile phone in your friends pocket. Most people wouldnt stop the conversation to answer their phone in front of you. Even if it was an emergency, they would step away from the table to take the call. Why, then, dont we extend the same consideration to text messages, emails, and tweets? Look around the next time youre in line at Chipotle, Whole Foods, or Exxon: our addictions are showing. A generation ago, nearly everyone casually puffed cigarettes throughout the day. Today, indoor smoking seems crazy, but its been replaced by the captivating glow of our four-inch screens. Damn, perhaps scrolling is the new smoking. Now look around again. Take in the room, breathe. Why isnt anybody smiling? If the telos of our technology is connection, then why do we let our devices create a smokescreen between us? Theres been much talk about building a wall lately, but perhaps weve already built oneâ€"an attention barrier between us and the people in our everyday lives. To tear down this glowing wall, Ive been trying something different lately: anytime I must respond to a messageâ€"at home, at the office, or at the local burrito jointâ€"I simply say, Please excuse me while I step outside to take this message, just like I would if I needed to make a call (or if I decided to take up smoking). It sounds silly at first, but this choice forces me to prioritize that which is urgent versus that which is important. When scrutinized, our urgent tasks are rarely important. Plus, my friends respect my good manners, and they almost always extend the same courtesy back to me. Subscribe to The Minimalists via email.

Nautilus Facts

The chambered nautilus (Nautilus pompilius) is a large, mobile cephalopod which is called a living fossil and has been the subject of poetry, artwork, math, and jewelry. They have even inspired the names of submarines and exercise equipment. These animals have been around for about 500 million years—even before the dinosaurs. Fast Facts: Chambered Nautilus Scientific Name: Nautilus pompiliusCommon Name: Chambered nautilusBasic Animal Group: InvertebrateSize: 8–10 inches in diameterWeight: Maximum of 2.8 poundsLifespan: 15–20 yearsDiet:  CarnivoreHabitat: Oceans in the Indo-Pacific regionConservation Status: Not Evaluated Description Nautiluses are invertebrates, cephalopods, and mollusks related to octopus, cuttlefish, and squid. Of all the cephalopods, nautiluses are the only animal to have a visible shell. The shell is not only beautiful, but it also provides protection. The nautilus can withdraw into the shell and seal it closed with a fleshy trapdoor called a hood. Nautilus shells can reach up to 8–10 inches in diameter. They are white on the underside with brown stripes on its upper side. This coloration helps  the nautilus blend into its surroundings. The shell of an adult nautilus contains over 30 chambers which form as the nautilus grows, following a genetically-hardwired shape known as a logarithmic spiral.  The nautiluss soft body is located in the largest, outermost chamber; the remainder of the chambers are ballast tanks that help the nautilus maintain buoyancy. When a nautilus approaches the surface, its chambers fill with gas. A duct called the siphuncle connects the chambers so that, when necessary, the nautilus can flood the chambers with water to make itself sink again. This water enters the mantle cavity and is expelled through a siphon. Chambered nautiluses have many more tentacles  than their squid, octopus and cuttlefish relatives. They have about 90 thin tentacles, which do not have suckers. Squid and cuttlefish have two and octopus have none. Geoff Brightling/Dorling Kindersley/Getty Images Species These several species are in the Nautilidae family, including five species in the genus Nautilus (Nautilus belauensis, N. macromphalus, N. pompilius, N. repertus, and N. stenomphelus) and two species in the genus Allonautilus (Allonautilus perforatus and A.  scrobiculatus). The largest of the species is N. repertus (the emperor nautilus), with a shell measuring from 8 to 10 inches in diameter and soft body parts weighing nearly 2.8 pounds. The smallest is the bellybutton nautilus (N. macromphalus), which only grows 6–7 inches. ​ Allonautilus was recently  re-discovered  in the South Pacific after thought extinct for some 30 years. These animals have a distinctive, fuzzy-looking shell.   Habitat and Distribution Nautilus pompilius is only found in the dimly lit tropical and warm temperate waters of the Indo-Pacific region in southeast Asia and Australia. It is the most widespread of any of the nautiluses and like most of the species, it spends most of the day at depths up to 2,300 feet. At night it migrates slowly up the coral reef slopes to forage for food at about 250 feet deep. Diet and Behavior Nautiluses are primarily scavengers of dead crustaceans, fish, and other organisms, even other nautiluses. However, they do prey on (living) hermit crabs and dig in the soft sediments of the sea floor for small prey pieces. Nautiluses have poor vision with two large but primitive pinhole eyes. Under each eye is a fleshy papilla about a tenth of an inch long called a rhinophore that the nautilus uses to detect its prey. When a dead fish or crustacean is detected by the nautilus, it extends its thin tentacles and swims towards the prey.  The nautilus grips the prey with its tentacles and then rips it into shreds with their beak before passing it to the radula. A nautilus moves by jet propulsion. Water enters the mantle cavity and  is forced out the siphon to propel the nautilus backward, forward, or sideways. Reproduction and Offspring With a lifespan of 15–20 years, nautiluses are the longest-living cephalopods. They take from10 to more than 15 years to become sexually mature. Nautiluses must move into warmer tropical waters to mate, and then they mate sexually when the male transfers his sperm packet to the female using a modified tentacle called a spadix. The female produces between 10 and 20 eggs each year, laying them one at a time, a process that may last throughout the year. It can take up to a year for the eggs to hatch.   Richard Merritt FRPS/Moment/Getty Images Evolutionary History Long before dinosaurs roamed the Earth, giant cephalopods swam in the sea.  The nautilus is the oldest cephalopod ancestor. It hasnt changed much over the last 500 million years, hence the name living fossil.   At first, prehistoric nautiloids had straight shells, but these evolved into a coiled shape. Prehistoric nautiluses had shells up to 10 feet in size. They dominated the seas, as fish hadnt yet evolved to compete with them for prey.  The nautiluss main prey was likely a type of arthropod called the trilobite. Threats None of the nautiluses are listed as threatened or endangered by the International Union for Conservation of Nature (IUCN). However, ongoing threats to nautiluses are recognized, including over-harvesting, habitat loss, and climate change.  One climate change-related issue is ocean acidification, which affects the nautiluss ability to build its calcium carbonate-based shell. Nautilus populations in some areas (such as in the Philippines) are declining due to over-fishing.  Nautiluses are caught in baited traps to be sold as live specimens, meat, and shells. Shells are used to make handicrafts, buttons, and jewelry, while the meat is consumed and live animals are collected for aquariums and scientific research.  According to the U.S. Fish and Wildlife Service, more than half a  million nautiluses  were  imported into the U.S. from 2005–2008.   Intensive nautilus fisheries are short-lived and devastating to local populations. Within about a decade or two, the locations become commercially nonviable. Nautiluses are especially vulnerable to over-fishing due to their slow development and reproduction rates. Populations also seem to be isolated, with little gene flow between populations and less able to recover from a loss. Although the IUCN has not yet reviewed nautilus for inclusion on the Red List due to lack of data, in January 2017, the entire family of chambered nautiluses (Nautilidae) was listed in the U.S. CITES Appendix II. This means that CITES documentation will be required for import and re-export of these species and items made from them.   Saving the Nautilus To help nautiluses, you can support nautilus research and avoid purchasing products made of a nautilus shell.  These include the shells  themselves as well as pearls and other jewelry made from the nacre from the nautiluss shell.   Westend61/Westend61/Getty Images Sources Aquarium of the Pacific.  Chambered Nautilus.Barord, Gregory J., et al. Comparative Population Assessments of Nautilus Sp. In the Philippines, Australia, Fiji, and American Samoa Using Baited Remote Underwater Video Systems. PLOS One 9.6 (2014): e100799. Print.Broad, William J. Loving the Chambered Nautilus to Death. The New York Times, October 24, 2011.Chambered nautilus. U.S. Fish and Wildlife Service International Affairs, 2017.  Daw, Adam and Gregory J. Barord. Aquarium Science: Husbandry of the Nautilus: Aspects of its Biology, Behavior, and Care. Tropical Fish Hobbyist Magazine, 2007.  Dunstan, Andrew J., Peter D. Ward, and N. Justin Marshall. Vertical Distribution and Migration Patterns of Nautilus Pompilius. PLOS One 6.2 (2011): e16311. Print.Jereb, P., and C. F. E. Robert, eds. Cephalopods of the World: An Annotated and Illustrated Catalogue of Cephalopod Species Known to Date. Vol. 1: Chambered nautiluses and sepioids (Nautilidae, Sepiidae, Sepiolidae, Sepiadariidae, Idiosepiidae and Spirulidae). Rome: Istituto Centrale per la Ricerca Scientifica e Tecnologica Applicata al Mare, 2005.  Platt, John R. Should We Stop Selling Nautilus Shells? Scientific American, June 12, 2014.Urton, James. Rare nautilus sighted for the first time in three decades. UW News, University of Washington, August 25, 2015.

Subliminal Advertising Essay - 1098 Words

Subliminal Advertising There is no doubt that advertising plays a monumental role in today’s society. In an article related to advertising Marshal McLuhan was quoted as saying ‘â€Å"The continuous pressure is to create ads more and more in the image of audience motives and desires†Ã¢â‚¬â„¢(Fowles 658). To achieve success in advertising, a company must pull at the consumers’ psyche long enough so they will stop and look at the product being displayed. To be at the top, advertisers need to go above and beyond, which can sometimes lead to deceitful practices. By definition subliminal messaging is a signal or message embedded in another message, designed to pass below the normal limits of perception. These messages are unapparent to the conscious†¦show more content†¦No human being lives outside of culture†Ã¢â‚¬â„¢ (Kilbourne 10). Women are made to feel that if they purchase a certain product, they will look younger, have a more youthful glow, take ten pounds o ff, or whatever that certain product is promising at the time. Kids are made to believe through subliminal messaging that they need the certain toy, the new shoes or the ever popular video game. Sadly these are only a few examples of how advertising has lead people to believe that the basic needs are more than food, water and shelter. Everyone needs so much more now. Wilson Bryan Key, a professor at the former Western Ontario University, wrote many books on subliminal messages and advertising. Key believed that there are many hidden messages from movie boxes to magazine ads and that a majority of the messages are imbedded with sexual connotations. Key believed that the sexual tones aimed at the unconscious mind made the products more desirable to consumers. While many disagree with Key’s ideas, the fact remains that many products were pulled off of the market due to the sexual messages being discovered and offending consumers. The well known instance of this is when Pepsi introduced the â€Å"Cool Can† design in 1990 (Claims 2). When the cans were stacked on shelves, the word sex would pop out from the new design. After protest Pepsi decided to withdraw the design. There is also plenty of controversy regarding the subliminal messagesShow MoreRelatedSubliminal Advertising : Subliminal Advertisement2704 Words   |  11 Pagescorporations? Subliminal marketing involves the idea that an advertiser can display words or images during a commercial or broadcast so briefly that the viewer does not consciously notice them, but will still be subconsciously affected by them (Dwilson). Individuals are scared that they can be influenced like this, without being aware of it. But in reality, does Subliminal Advertising work? The first question some might ask is what is Subliminal Advertising? The phrase subliminal advertising refers toRead MoreThe Effectiveness Of Subliminal Advertising1340 Words   |  6 PagesRunning head: EFFECTIVENESS OF SUBLIMINAL ADVERTISING Is there any evidence that companies can make us buy products using subliminal processing? Student ID- U3144007 Assessment detail - Literature Review Word count - 1200 IS THERE ANY EVIDENCE THAT COMPANIESRead More Is Subliminal Advertising Effective? Essay1060 Words   |  5 Pages Is Subliminal Advertising Effective? The average American views an average of 1500 ads every single day! Did you know that some of these ads have hidden pictures, words, or even sound inside of them? These hidden things are called subliminal messages. When used correctly, these hidden messages have been proven to persuade us to do certain things. What are Subliminal Messages? Subliminal messages are things that are stored inside of our subconscious. They are known as are hidden messagesRead MoreEssay on The Danger of Subliminal Advertising1438 Words   |  6 Pagesmovies, radio, and even Spam mail have become a daily part of the lives of many citizens. However, most people do not realize the sinister methods advertisers and corporations employ with the media in order to obtain a profit. The use of subliminal and negative advertising has increased immensely and shows no plan of stopping anytime soon. This dangerous ploy manipulates the public and causes individuals to subconsciously crave a product or service. It is integral that society understands the jeopardyRead MoreEssay on Advertisings Subliminal Message985 Words   |  4 Pagesreasoning is used a lot in today’s advertising to influence people in society’s thinking, social atmospheres, and outlooks. The vessels used to reach these unknowing test subjects are viewers are promoted throu gh media networks, or popular culture icons. Advertisements! By marketing the same advertisements encountered daily by people. A day to day interactions the viewer become the source through which fallacious reasoning can advertise its message. In advertising the reasoning’s message can justRead MoreDoes the Media Use Subliminal Advertising as a Tool for Mind Control?1775 Words   |  7 Pagesmedia is the way to go. We trust the media to keep the whole world updated and connected. But, is the media exploiting our blind trust by subconsciously manipulating us through subliminal advertising? Firstly, what is subliminal advertising? It is a technique in which the consumer is exposed to product or brand advertising such as pictures or songs related to the product without the consumer being consciously aware of it. This may include ads during the airing of different sports matches or that oneRead MoreDoes the media use subliminal advertising as a tool for mind control?1809 Words   |  8 Pagesmedia is the way to go. We trust the media to keep the whole world updated and connected. But, is the media exploiting our blind trust by subconsciously manipulating us through subliminal advertising? Firstly, what is subliminal advertising? It is a technique in which the consumer is exposed to product or brand advertising such as pictures or songs related to the product without the consumer being consciously aware of it. This may include ads during the airing of different sports matches or that oneRead MoreSubliminal Advertising and Modern Day Brainwashing6639 Words   |  27 PagesThe advertising industry, a prominent andpowerful industry, engages in deceptive subliminal advertising which most us are unaware of. By bypassing our unconscious mind using subliminal techniques, advertisers tap into the vulnerabilities surrounding our unconscious mind, manipulating and controlling us in many ways. Since the 1940 s subliminal advertising blossomed until now, when you ca n find subliminals in every major advertisement and magazine cover. Legislation against the advertisers has hadRead MoreSubliminal Advertising Has Made A Big Increase Of The Sale Production1091 Words   |  5 Pagesthis act just by the switch to your TV, radio, or the flip of a magazine, even just taking a trip to the local grocery store as you pass by billboards. Being completely unaware can be quite atrocious, but no harm is done to our mentality. Subliminal advertising has made a big increase of the sale production; they consist of stimulus that pertains to our society’s interest that will persuade our subconscious mind. Being used as a deceptive business practice, flashing stimulus to the rate our own consciousRead MoreSubliminal Messages : Subliminal Stimuli1203 Words   |  5 PagesSubliminal Stimuli in Advertising Subliminal stimuli can be found all over; and some may even find the use of subliminal advertising as unfair because it is meant to trick the unsuspecting recipient. These tricks are, for the most part, found in monetary form; where you are influenced to spend money on something that you may be subliminally exposed to. Types of subliminal stimuli can be found in many different forms but are predominately used in advertising, movies, and media in general. Since

Interpersonal Relationships At The Workplace - 1614 Words

INTERPERSONAL RELATIONSHIP AT THE WORKPLACE Raed Alzahrani COM 110 Lori Bevan 05/09/2016 Interpersonal Communication at the Workplace. People talk and it is through talking to one another that we are able to develop interpersonal communication and relationship. Interpersonal communication can therefore be defined as the process by which two or more individuals exchange ideas and information for a specific purpose. The individuals that are exchanging information and ideas are the sender of the message and the party that is receiving the message. For effective communication to take place, these two parties should alternate roles whereby the sender would take time and listen to what the receiver has to say. This would enhance comprehension and memory. Another essential aspect to the communication process is of course the message. These are the contextual ideas that one is trying to articulate. The message is not only communicated through verbal words but all through gestures and facial expressions. For proper delivery of the message, the receiver has to signal the sender th at he or she has understood what the sender is trying to communicate. This is called feedback. Feedback is achieved through actions such shaking of one’s head in agreement and sound expressions such as â€Å"yea† and â€Å"aha†. Interpersonal communication is applied on a regular basis in our lives so as to achieve certain objectives. Superiors talk to their subordinates when issuing out instructions andShow MoreRelatedInterpersonal Communication And The Workplace946 Words   |  4 PagesInterpersonal communication in the workplace is developed positively or negatively on the individual relationships we have combined with our human behaviors and human actions within each of those relationships. There are many things that can affect interpersonal communications within the workplace, from generational that create technological gaps, to diversity and tolerance it creates, and finally the type of workplace, is it a team environment encouraging inclusiveness within the organization orRead MoreInterpersonal Behavior Within the Organization1389 Words   |  6 PagesIntroduction Interpersonal behavior is the interaction between two or more persons. It is imperative to building and maintaining any type of relationship in our social world. However, when looking at interpersonal behavior in the workplace, things become a little more complicated. Interpersonal behavior affects the relationships between coworker and coworker, coworker and supervisor, and even worker and customer. Interpersonal relationships are important in career and job success. PositiveRead MoreEffective Communication in the Workplace Essay1300 Words   |  6 PagesEffective Communication in the Workplace The workplace is an environment where more and more Americans are spending significant portions of their time. In fact, 25 million workers reported spending at least 49 hours a week at work, (Schabner, 2013). This means that having effective communication in the workplace is becoming increasingly important. Not just to improve business practices, but to improve the quality of both employer AND employee satisfaction. Effective interpersonal communication is the mostRead MoreHow Employees Can Work And Progress Relationships With Managers1669 Words   |  7 Pagesskills are one of the essential parts of leading people to work successfully in the relationships with co-workers as well as clients in their commercial enterprises. Therefore, interacting with management, clients and team members in the workplace can help in order to enhance the interest of the business. Training staff to develop effective communication skills is indispensable for them to be stronger at interpersonal skills. To become greater in the world of business is mainly by this primary methodRead More Disclosure in Work Environments Essay1342 Words   |  6 PagesOpen communication between individuals is very important. This quality is what makes relationships run smoothly between two or more individuals. Barnett, Cochran and Taylor explored significant relations between the openness of communication between management and employees in a previous study (1993). These researchers found that employees expressed concerns and the level of internal disclosures by employees in the study (Barnett et al., 1993). Barnett, Cochran and Taylor also found in theirRead MoreDear Sacramento Chinese Community Service Center,. I Have1409 Words   |  6 PagesDear Sacramento Chinese Community Service Center, I have been recently taking an interpersonal communication course and have discovered a great deal of information that I believe can be extremely beneficial to our agency’s communication effectiveness. I invite you all to think back to one of our previous meetings, do you recall any of the following? A lack of eye contact, a lack of enthusiasm, and frustrated looks on faces? How about an overall sense of discontent so much so that people are disengagedRead MoreRelationship Between The Senior Management Team Of A Company And The Junior Employees1392 Words   |  6 PagesIntroduction Interpersonal communication plays a very important role in an organization. It enabled employees from different departments to harmoniously work together towards the achievement of common shared goals. In fact, successful business relationships can only be maintained if employees hold impeccable interpersonal communication skills. In this paper, the focus will be on the business relationship between the senior management team of a company and the junior employees. In mostRead MoreCommunication Accommodation Theory ( Cat )1715 Words   |  7 Pagesdiversity in the workplace often requires social exchange theory in order to maintain the self-interest of the employees. Hosting a monthly birthday luncheon is a fantastic venue for commingling between employees; in fact, food is a universal conversation topic as everyone must eat. Coworkers will often need to collaborate on tasks as a group in order to achieve a goal or meet a deadline; therefore, the team members must adapt a nd remain flexible similar to a personal relationship (Roberts GoldstoneRead MoreThe Effects Of Workplace Relationships On Organizational Attachment, Job Satisfaction, Commitment, And Turnover Essay1127 Words   |  5 PagesWorkplace Relationships Nowadays, employees tend to spend a large portion of their lives at workplace. Accordingly, friendships among employees are often formed at work, and the study of workplace relationships is well established (Venkatarmani, Giuseppe, Grosser, 2013; Seibert, Kraimer, Liden 2001; Rydstedt, Head, Stansfield, Wooley-Jones, 2012; Amjad, Sabri, Ilyas, Hameed, 2015). According to Amjad et al., (2015) workplace friendship has been the focus of considerable body of research duringRead MoreInterpersonal Relationships And Its Effects On The Family And Community822 Words   |  4 Pagesneed for interpersonal relationships including intimate, business, and family relationships, and friendship. The topic of interpersonal relationships has been an area of concern for many disciplines such as sociology, anthropology, and psychology. Academicians aim to discover the combination of factors that sustain or hinder interpersonal relations and why people need them. In this quest, many theories, concep ts, and axioms have been proposed to explain the complex notion of interpersonal relationships

Leadership for Global Hospitality-Free-Samples-Myassignementhelp

Question: Write a reflective essay on a person, historical or current, that you consider to be a leader. Answer: Leadership for global Hospitality A leader is a person who is believed to have the ability to direct and command people towards a specific direction and is bound by power and authority. In case of an organization, a leader has the mandate to lead people towards achieving the set organizational goals. Leadership styles or approaches used depends on the situation or circumstance under which leadership is exercised, example, a leader in a business organization may not lead the same way as that in a health center. This is because the situations are different and also the set goals to be achieved. Various leaders are successful in their various environments because of their various characteristics like their personality, leading styles, level of creativity, leadership skills among others. In this case, I focus on Bradford Banducci, chief executive officer of the Woolworths Group of companies (Wang, et al, 2011). Bradford Banducci has been the CEO of Woolworths since February in the year 2016, within the short period he has led the company a significant change in the level of success has been recorded. From the level of management to an improvement on the level of employees productivity, its evident that his ability to lead the company is beyond doubt. His ability to lead the company towards achieving the set organizational goals has been influenced by various leadership skills, example, his experience in the corporate sector over the years has been a key factor. Before joining the company, Brad had been working with various successful corporates in the market in various leading position where he significantly made a positive impact. He later joined the company and has been working as the head of liquor department before being appointed as the CEO of the company. Experience in every area is very important as it ensures that the leader understands the trends within his area of leadership and c an simply relate with the present happenings to enable his control towards achieving the set organizational goals (Gritzo, Fusfeld Carpenter, 2017). His level of education has also greatly enhanced his ability to lead the company towards success. With an undergraduate in commerce, degree in the same field and an MBA in management from the Australian Graduate School to me is all a leader requires to be able to enhance management control on all activities enhanced within the organization. Understanding the importance of effective management as a gear towards achieving the set organizational goals, its clear that Brads success in his work is as a result of his learned skills in the various education levels he has gone through. His way of observing and directing operational activities within the organization has also been influenced by his ability to understand the various operational procedures in a given organization like Woolworths. I have learned that a leader with educational adequacy in his field is able to be more productive than that who dont have the required education skills in his field as its clear from Bradford Banducci case (Duvall-Dickson, 2016). Leadership approach enhanced by Brad is transformational approach, this is an approach put in place to enhance positive changes within an organization to help achieve the set organizational goals. Reflecting from transformational theory perspective, a transformational leader is the one who gives orders to the follower and evaluates if the follower obeys the orders to either punish or reward the follower all with an aim of enhancing a positive change (Avolio, Walumbwa and Weber, 2009). Brad has been able to ensure that his ability positively influences the employees as well as the customers towards the set goals. His ability to improve customers culture by putting up measures to ensure that the customer is treated in the right way is one of the factors that have enhanced the companys success. Improved relationship with the employees as well as the existing suppliers has ensured that they remain loyal by ensuring they carry out their roles as expected, this has laid an impact in the la id success. Its important to note that, Brad has clearly defined his measures to ensuring that he positively transforms the company, this is important as unclear defined measures results to confusion and in some cases failure to achieving the set organizational goals Leadership directly affects the level of organizational performance, that is, efficient and effective leadership positively enhances the level of organizational performance while poor leadership negatively affects the level of organizational performance (Robertson, 2016). Brads ability to lead Woolworths through its operational activities as well as improving customers, employees and suppliers culture has highly ensured a significant improvement on the levels of productivity. His leadership approach has shown him also as a charismatic leader who motivates his able followers to perform towards achieving the set organizational goals. Comparing with other leaders in developed organizations in the international business, Brads style of leadership is unique in that in a very short time the companys performance has positively improved. I have learned that a leaders ability to lead and control his followers is what enhances or affects the level of productivity thus affecting the level of or ganizational performance through studying Bradford Banducci ways of leading the Woolworths Company (Brauckmann and Pashiardis, 2011). Traits and skills of a leader influences their behavior while at work as well as their level of success. A leader is entrusted with the role of coordinating all the activities of his or her followers depending on the situation in which leadership is exercised. Challenges experienced during leadership by the various leaders are different and the various ways of solving them are also different. Ability of the leader to solve any existing challenge depends on his ability to understand the cause of the challenge and come up with various measures on how to solve it (DuBrin, 2015). In case of Bradford Banducci, the various challenges he is facing are as a result of poor management of the company before he took his tenure in office. Some include poor marketing operations as well as high levels of competition. To solve this, Brad has ensured that he first understands the root causes of the existing challenges and come up with measures to solving them a skill that has enhanced success in his activities. Its important for all leaders to ensure they understand the existing challenges and their causes before suggesting any measures of solving them. If the challenges relate to the followers, its only good for a leader to understand their needs as well as their characteristics. Studying Bradford Banducci as a leader has helped me understand that leadership is an important process that requires an individual with coherent and appropriate skills in that specified field and that effective form of leadership is influenced by both behaviors of the leader as well as that of the workforce and their willingness to enhance organizational success. References Avolio, B.J., Walumbwa, F.O. and Weber, T.J., 2009. Leadership: Current theories, research, and future directions. Annual review of psychology, 60, pp.421-449. Brauckmann, S. and Pashiardis, P., 2011. A validation study of the leadership styles of a holistic leadership theoretical framework. International Journal of Educational Management, 25(1), pp.11-32. DuBrin, A. J. (2015). Leadership: Research findings, practice, and skills. Nelson Education. Duvall-Dickson, S 2016, 'Blending Tribes: Leadership Challenges in Mergers and Acquisitions', SAM Advanced Management Journal (07497075), 81, 4, pp. 16-22, Business Source Complete, EBSCOhost, viewed 15 November 2017. Gritzo, L., Fusfeld, A., Carpenter, D. (2017). Success Factors in RD Leadership: Leadership Skills and Attributes for RD Managers Analysis of data from a large-scale survey reveal the behaviors, skills, and attributes that distinguish successful RD leaders. Research-Technology Management, 60(4), 43-52. Robertson, J. (2016). Coaching leadership: Building educational leadership capacity through partnership. New Zealand Council for Educational Research. PO Box 3237, Wellington 6140 New Zealand. Wang, G., Oh, I.S., Courtright, S.H. and Colbert, A.E., 2011. Transformational leadership and performance across criteria and levels: A meta-analytic review of 25 years of research.

Amibor Heart essays

Amibor Heart essays ADVANCED TECHNOLOGY: THE ABIOCOR HEART On September 13, 2002, mankind reached another technological milestone. Tom Christerson, a patient in Kentucky completed his first year of life sustained by a self-contained artificial heart. The heart, considered the bodys engine, keeps all the other organs working by supplying them with blood and nutrients. All of the bodys organs require blood to function. This means that a product of advanced technology, the plastic and titanium Abiocor heart, is now performing one of the most vital functions of a living human being. The Abiocor heart is the result of decades of research. 1The first artificial heart dates back to the mid-fifties when a team of scientists led by Willem Kolff, a Dutch-born physician, tested their model in animals. In 1969, a team led by Denton Cooley of the Texas Heart Institute successfully kept the first human patient alive for more than sixty hours with their model. Then, in 1982, a team led by William DeVries of the University of Utah, implanted the Jarvik-7 artificial heart into a patient named Barney Clark, who lived for 112 days. 2The Jarvik-7 was an air-driven pump that required Clark be bound to a compressor the size of a washing machine. Tubes from the compressor passed through his chest wall restricting him to his bed and causing constant infections. His blood kept clotting as it passed through the pump and he suffered numerous strokes before he died. After Clarks death, hopes for an artificial heart faded. Scientists focused on heart transplants and today, 386 percent of patients who receive a heart transplant survive for at least one year. More than 70 percent live for at least four years. However, there are only 4,000 hearts available for transplanting each year and at least 700,000 people suffer from heart failure. Faced with this shortage, scientists knew they had to design a smaller, ...

The Rainmaker Essays - Cinema Of The United States, Film

The Rainmaker Essays - Cinema Of The United States, Film The Rainmaker The Rainmaker The world is full of great novels. From Sherlock Holmes to the three musketeers. As the years progress more novels are written and more money is made. John Grisham is a rising star in literature. His books have enticed readers and has given the people something good to read. What makes his books great is that they are so realistic. He applies his personal law and trial knowledge into the books he writes. What it is about ? It was his last semester of law school. Rudy Baylor was assigned to give free advice to a group of seniors. It is at that very time, and that very place, that Rudy encounters his first true clients. Dot and Buddy Black. They have been robbed by a powerful insurance company. A company with millions of dollars in assets. They have caused the suffering of a young man. They have ruined his chances to live by not issuing their coverage that they were obligated to give. Donny Ray, son of Dot and Buddy is dying of Lukemia, he is going to die, his chances for survival are over and it is a matter of months. Rudy doesnt realize the case that has fallen into his lap until phone calls are made. There is a great problem, however, Rudy is broke, he hasnt even passed his bar exam yet. And will go head to head with one of Americas most experienced and accomplished defense attorneys. From the beginning of the novel to the last word, Rudy is plagued with a series of mishaps and problems. When something looks bright the clouds come in and ruin the hope. Rudy is in Luck. As the big trial begins, he is given a judge that is definetly on his side and 12 jury members that think the same way that he does. After researching great benefit, the insurance company, Rudy discovers cover ups by the company. He also discovers Great Benefits harsh way in getting rid of their numerous mistakes. n How it relates to your audience The Trial Obviously Rudy is not stupid. He enters all the facts he has discovered and uses them to help solidify his position in the minds of the jurors As the trial goes on Rudy is given another problem. A beaten girl is discovered by Rudy at the hospital during his studying. Her husband has repeatively beaten her with an aluminum softball bat. Her ankle is broken and her life is in shreds. Rudy knows that these beatings will continue if the couple divorces but the young girl of 18 is unable to leave because she believes that she is still in love with him. n John Grisham does not maintain one single story, instead he creates numerous events so that the reader does not get bored with the main story. From minor cases to FBI investigations, John Grisham does a swell job in creating a global society. He shows that lawyers have cares concerns about what is going on in the world and contrary to popular belief, lawyers dont focus mainly on cases and they have lives to. Ever-since The Firm was published, in 1991, John Grisham has been in a creative state. His five books that followed the firm, combine to form a total of approximately 50 million copies in print. Why ? The answer is because his thrilling stories and intense legal intrigue is in such a great demand. Now in The Rainmaker Grisham has weaved his talent into the storyline and has created a powerful, and at times humerous , tale of one young lawyers quest for fame,fortune and most importantly, hapiness. I am positive that this novel will rise to the best sellers list, And after reading this book, you will think alike. This novel is for all ages and all types. If the book you are searching for, is for excitement or pleasure. The Rainmaker is a great novel and provides a goood read. John Grisham has done his homework now do yours and read this good book. Bibliography The Rainmaker, John Grisham.

Hemingways creative symbolism of nature and elements of nature in A Research Paper

Hemingways creative symbolism of nature and elements of nature in A Farewell to Arms was used to intimately convey the characters feelings and desires - Research Paper Example Though experimental application of symbolic devices in literature was mainly popularized by French literary artists, with the due progress of time, gradually, the technique was adopted, practiced and perfected by authors of English literature and Ernest Hemingway’s A Farewell to Arms can be regarded as an excellent example in this context. Set in the background of the World War I, A Farewell to Arms, apart from conveying the immortal theme of love and spontaneous reflection of human emotions during times of devastation, also deals with the horror of war, consequently also attempts to depict that how such horror plagues lives of human being. However, in the process of depicting the situation, the author has not remained focused on providing detailed, explicit description; rather, quite frequently, he has used the symbols and elements of nature, treated those masterfully in order to yield an imagistic representation of the surrounding chaos. In this context, the symbols and elements of nature are used by the author as to represent the pathos of human existence during war, existentialist crisis and to which extent the horror of war has spread its root to the very core of humanity. During a situation of war human misery and nihilism of existence prevail in abundantly. The author’s use of natural symbols and element s reassert that brooding presence of human tragedy during war becomes evident both in the microcosmic and macrocosmic layers of existence. Hemingway’s intention to effectively convey the essential theme of the novel in a symbolic manner becomes clear with the very title of the novel itself: â€Å"A Farewell to Arms†. The title quite explicitly gives an impression of the theme that the audience is about to experience a literary documentation of the devastation and plight of war and when the situation reaches its climax, when people learn to realize that war is actually corrupting the core of humanity,

Psalm 23 and John 10 - Similarities and Differences Essay - 1

Psalm 23 and John 10 - Similarities and Differences - Essay Example The theme of both chapters - Psalm 23 and John 10 - is the good shepherd, both chapters talk about the Lord who is well known to his sheep, the sheep know the voice of their shepherd and when he moves in front of the sheep they follow him, in contrast, if a stranger moves before the sheep they run for they do not know his voice, the chapters also tells us that the good shepherd who is the owner of the sheep will take care of the sheep better than the shepherd on hire, the shepherd on hire here refers to the devil who will not take good care of the sheep.The good shepherd is the Lord Jesus Christ who leads his flock of sheep to the wilderness where he provides for them and protects them from any danger.The shepherd on hire represents the devil, also the thieve who does not enter the sheepfold through the door represent the devilThe sheep that hear the voice of the good shepherd represent us who follow Jesus Christ and believe in him.The sheep that do not hear the voice of the good she pherd represent the people who do not listen and believe in Jesus Christ and therefore they do not hear his voice.The wilderness where the shepherd leads his flock to represent the good life that those people who believe in Jesus Christ live, Jesus protects them from any danger and also that they always live satisfying lives.The image that the two chapters represent is that of a shepherd who leads his sheep to the wilderness where there are plenty of green pastures and cool waters, the shepherd protects the sheep form any danger because he is the owner of the flock.One difference is that the psalms are an Old Testament book while John is a New Testament book, the Psalms chapter is a praise to the Lord by Jesus while John chapters is based on the life of Jesus Christ, this parable was told to the disciples of by the shepherd himself.

Benefits of Wi-Fi | Essay

Benefits of Wi-Fi | Essay Wi-fi and the Development of Multimedia 1. Introduction In early 1990s, the development of telecommunication technology enter new era, as Internet becomes attractive services that help users or customers to obtain information that stored in a computer in any part of the world. In Telecommunications and Computers, James Martin explains there is close relationship between computer and telecommunication. While telecommunication technology emphasizes the role of infrastructure or hardware in communications, the development of computer deals with contents that play a significant role in todays advanced communications in all human activities like banking, manufacturing plan, and also at home. The use of telecommunication and computers immediately develops into the term information technology that becomes a famous jargon in todays sophisticated information era. In corporations, the use of information technology is mandatory since it simplifies jobs accomplishment and eliminates unnecessary costs (Ferguson, 2000). One of invention in telecommunication technology that attracts attention is Wi-Fi (Wireless Fidelity). This refers to wireless technology standards that support high-speed wireless networking or WLAN that stands for Wireless Local Area Network. The technology standard is based on the design recommended by IEEE 802.11. The current development has been on 802.16 g standard. The development of each standard improves the coverage and data rate (Stuart, 2007). The first development of Wi-Fi technology intends to provide alternative for Local Area Network (LAN) but current development Wi-Fi is also popular media for accessing Internet content from various kinds of Wi-Fi enabled gadgets. Concerning information technology uses, this paper will discuss the impact of Wi-Fi on multimedia. The discussion includes the reasoning like costs considerations of Wi-Fi implementation, faster access, and extensive geographical coverage. In order to provide practical information, this paper will use the design WLAN that connect to multiple kinds of multimedia contents and devices. 2. Multimedia By definition, multimedia (Lat. Multum + Medium) refers to variety forms of information (video, audio, images, text, interactivity, and animation) that developed in order to inform or entertain audience. Nowadays, gadgets that have multimedia capability mean that they can store or plays the above forms of information such as some types of cellular phones, personal digital assistants (PDAs), desktop PC etcetera. 3. Advantages of Wireless Fidelity (Wi-Fi) 3.1  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Cheaper than other internet devices Unlike other transmission options (cable, satellite, and microwave radio), Wi-Fi is less expensive bases on price of Wi-Fi enabled products/terminal, network set up, and expandability. In terms of setting Wi-Fi network, for instances, a user merely place the Wi-Fi access point then set up the terminals as long as it covers by the Wi-Fi signals. This Wi-Fi implementation is therefore much more cheaper since it does not requires extensive works unlike happens in setting cable-based or satellite-base networks (Stuart, 2007). In addition, price of Wi-Fi enabled terminals is lower than microwave radio or satellite CPE (customer premise equipment). For instances, price of WLAN adapter is less than $35 each while microwave radio may costs $5,00 for one hoop of point-to-multipoint (PTMP) radio. Meanwhile, costs of ground segment of satellite system that composes of antenna dish, modem, electrical equipments (power amplifier, rectifier, and cabling) and civil works may reach $20,000. The cheaper implementation of Wi-Fi service is supported by many kinds of Wi-Fi enabled terminals like printers, PCs, and laptop computers that driven the economies of scale of producing such Wi-Fi technology (Figure 1). Figure 1 Wi-Fi enabled terminals Source: http://www.npwireless.com/i/elip/elip-wifi.jpg 3.2  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Faster than most wireless devices/system Another benefit of implementing Wi-Fi service is that it offers users faster speed than cable -based system (twisted pair or coaxial cable). For WLAN and internet access purpose, the use of Wi-Fi is also faster than DSL (digital subscriber line) connection (Stuart, 2007). Figure 1 Data Rate Comparison of Some Wireless Acces Technology Source: http://ethernet.industrial-networking.com/images/art_images/ieb34wirelessnet4.gif Typical ADSL (asynchronous digital subscribe line) service can offer data rate up to 384 Kbps while Wi-FI can provide up to 54 Mbps and 100 Mbps depending on standards as shown in the Figure 1. The fast data rate of Wi-Fi enables the faster transmission of multimedia contents. Figure 2 shows typical speed requirement of some applications. It means that Wi-Fi with speed up to 100 Mbps can deliver all types of multimedia contents like video conferencing and even Digital TV. This benefit underlies several network providers/telecommunication companies to deliver their services by using Wi-Fi. Figure 2 Multimedia Applications and Data Rate Requirement Source: http://www.plannedapproach.com/images/image002.gif 3.3  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Better geographical coverage The benefit of any wireless services is it can reach any location as long as within the signal coverage regardless the landscape and building model. Interestingly, the simple set up of Wi-Fi network (called hot spots) causes the technology is widely available in almost place of interests like malls, restaurants, airports, bookstores, cafÃÆ' ©, fast-food restaurants, etcetera. In the U.S. alone, according to IDC research in 2003, the growth of Wi-Fi hotspots were about 57% annually within the next five year till 2008 (Stuart, 2007). The vast availability of Wi-Fi hotspots is also backed up by the coverage that wireless access point can reach. Typically, in outdoor area, Wi-Fi can reach as long as a few hundreds meters while in indoor area, it can reach 25 to 50 meters depending on concrete materials, power, radio frequency, Wi-Fi gadgets sensitivity, and other obstructions. 4. Conclusion This paper has discussed the definition, benefits, and implementation of Wi-Fi (Wireless Fidelity). The three benefits of Wi-Fi technology (cheaper costs of implementation, faster data rate, and better geographical coverage) become the underlying reasons behind the extensive use of Wi-Fi for delivering multimedia contents. This is because multimedia contents like video conferencing, e-mails, video streaming, and multiplayer games that delivered through Internet require high-speed data transmission that Wi-Fi can provide. References: Dennis, A. (2002). Networking in the Internet age. John Wiley Sons, New York Ferguson, Roger W. (2000). Information Technology in Banking and Supervision. Retrieved November 23, 2007 from http://www.federalreserve.gov/boarddocs/speeches/2000/20001020.htm Harris, Michael P. (2000). Internetworking Technologies. Retrieved November 23, 2007 from http://www.delmar.edu/Courses/ITSC1391/Sem3/4LANdesign.htm Stuart, Anne. (2007). Technofile: Why Wi-Fi? Retrieved November 23, 2007 from http://www.inc.com/articles/2003/09/wifi.html

Kate Chopins The Awakening †In Defense of Edna Pontellier :: Chopin Awakening Essays

The Awakening – In Defense of Edna    Does everyone have the right to happiness?   It is stated in the Constitution that we as Americans have the right to life, liberty, and the PURSUIT OF HAPPINESS.  Ã‚   In the novel The Awakening by Kate Chopin the main Character Edna has a comfortable life.   A sweet loving husband, cute children, enormous amounts of money and an extremely large house.   Yet with all of this Edna is not fulfilled. Edna never took time to examine her life to see what she wanted out of it.   After marriage, Edna wanted the freedom to explore her mind, find herself and find what this person liked.   In the following I will defend the actions Edna took to find her happiness as irrational as they may seem.    This story took place in the late 1800's when women's liberation was never heard of.   In this era women were supposed to find happiness in serving their husbands and taking care of the children.   There were no other options within the restrictive boundaries of marriage, and divorce was never an alternative. Women's lives were austere and self enrichment or self gratification were often times cast aside relative to the more mundane tasks of daily life.   Most women accepted this but Edna did not.   She figured that life was more than constantly doing for someone else.   She wanted time for herself in order to figure out who she was.   Some may see this as selfish but everyone is entitled to â€Å"me† time and space.   Although I admit she did not go about it in the best way at times; Edna still was in going in the right direction.    Edna's marriage to Leonce Pontellier was to spite her father the Colonel because Leonce was of a different religious faith.   Also, Leonce was unceasingly devoted to Edna which was something that had never occurred in any other relationship. Edna, who had not experienced many male relationships before this was naive when it came to men.   This naivetà © affected her in such a way that she neither knew love and it's limitations nor the experience it took to make it through a relationship.   This showed Edna's immaturity which was a big issue in this story. This shown as the woman inside who had been asleep all those years. Her relationship with Leonce was what she sought to find happiness in.    After six years of marriage to Leonce,   Edna felt an ever-growing void in her life.   She gave up all of her responsibilities such as taking care of her children when they were sick and she never spent time playing with them.

Discuss the relationship between literary and film versions of a particular ‘romance’ text

When a reader reads a novel and then watches a movie based on the book, they take in two very different perspectives. The use of camera techniques within the movie creates the story from the director's or script writers perspective, leaving the viewer only with one interpretation of the novel whereas when a reader reads the novel, he or she takes in a personal insight to the book and creates their own version to the narrative process. Wuthering Heights, written by Emily Bronte in the mid 19th century is a gothic novel which presents the love of Cathy Earnshaw and Heathcliff as a very innocent relationship whereby many people will see it as been a ‘teenage crush'. The novel is structured around two key points (purposes): the strong male ‘hero', and the romance between the hero and heroine (Cranny-Francis). Wuthering Heights is in many ways a romance novel (even though many critics choose not to agree). The term ‘romance' according to the Oxford English Dictionary the term is defined as: A prevailing sense of wonder or mystery surrounding the mutual attraction in a love affair. Cathy and Heathcliff's romance for one another is outside social due to economic circumstances therefore they do not marry even though their love for one another remains strong until the end of the novel (Cranny-Francis). The many movie versions made of Wuthering Heights have gotten a grasp on the main shared themes in the story yet however the differences between the two mediums is vital to the narrative structure. Heathcliff's character been vital to the storyline (as he is the novels key point of focus) is very important when making the movie versions of Wuthering Heights as he brings out the audiences response (Haire-Sargeant). Previously, film versions of Wuthering Heights have in fact attempted to explain the character of Heathcliff in a way the audience can connect with this character and achieve their expectations. Directors have been doing this change by altering parts of the story so that Heathcliff's character is not as evil as Bronte's character in the novel is; or by leading the audience or the reader as Bronte does to take in Heathcliff's good and wicked personality within his perspective. When Bronte wrote the novel, of course it had to have been linguistic. Movies however, cannot give the viewer every last detail that is in the novel and therefore have to adapt the book into a screenplay in order all the audience can understand its concept. Therefore changes and problems are created. The question which arises from every book turned into a movie becomes ‘does the movie mirror or replicate the context of the novel' which in so many words is not possible. To get every last detail of a four hundred page novel down in the short space of two/ or three hours will confuse the viewer as movies unlike novels do not ask for an audiences creativity to form the story it is already done and bought to life on screen. The question at hand therefore should be ‘how does the movie engage audiences/ viewers attention? Does it succeed in its own way? (Haire-Sargeant) This analysis of Wuthering Heights will be explored in William Wyler's 1939 version and also in Peter Kosminsky's 1992 version of the book. From the beginning of the novel Heathcliff is bought into the story as diclassi. He is bought home by Mr Earnshaw and is just explained to be ‘from the streets – a gipsy'. His background remains anonymous to the reader throughout the book as well as the movies (Cranny-Francis). In the novel, Nelly Dean tells Lockwood the narrative from her personal insight to the family having been with them for three generations. However, in Wylers movie the story is presented by first generation of Earnshaw and Linton. In the book, Bronte makes Heathcliff's character appear to be tall, dark, passionate, violent and uncivilised. Yet however, in Wyler's version of Wuthering Heights he has cast Lawrence Olivier to play the character of Heathcliff. He is characterised differently in this movie in comparison to the novel. Wyler and Olivier present Heathcliffs emotions and the cruelty he has had to bear from Hindley a great deal. This 1939 version of Wuthering Heights is what Haire-Sargeant describes as been ‘holographic'. The movies framing brings the movie together to form together a masterpiece work. Wyler controls a black and white of delicately shaded tonality; the powerfully expressed emotional and spiritual touch. The story through the use of extreme emphasis on visuals presents open space in comparison to the settings described by Bronte in the novel. (Haire-Sargeant p. p. 170-173). Wyler's movie has bought forth to the audience attention the connection between Heathcliff and Cathy and the emptiness of the world for both of them when not together (Hair-Sargeant). Peter Kosminskys 1992 version titled Emily Bronte's Wuthering Heights did not achieve the audience response that the 1939 one received merely due to the fact of poor casting. French actress Juliette Binoche played both the characters of first generation and second generation Catherine. The controversy surrounding this poor casting was simply the fact that Catherine in Bronte's novel was from an English background. To cast a French to play the role of an English girl was part of the reason of why the movie did not seem to do well. Another interesting casting in this movie was the actor who took on the role of Heathcliff: Ralph Fiennes. Although he did not look in the part with his refined features, he quite differently to Olivier's performance of Heathcliff in the 1939 version presented a quiet, smiling torturer at play. This is a major personality characteristic of Bronte's Heathcliff in the novel. The cruel personality of Heathcliff in this movie version cannot be understood to be an act of anger or personality as the Heathcliff played by Olivier presents. Different to the 1939 Wuthering Heights and the book by Bronte, in this version it is not Heathcliff who holds the narrative process together but rather it is Catherine. The story in this version gave the character of Catherine more maturity and power as opposed to in the book where Bronte seemed to present an immature ‘school-girl' type of girl in the first generation Cathy's personality. Yet the most important factor to consider is the fact that Binoche took on the role of both mother and daughter each been delivered differently and fitting in together with the story. Unlike the book where Bronte focuses a great deal of volume one on the first generations childhood, the book just touches on it and skims past them really quickly leaving the audience to fill in the gaps. For example Nelly Dean's character in this movie only has a small role and does not state exactly who she is to the audience whereas in the book more then half of it is her narrative of the events circulating between the Earnshaws, Lintons and Heathcliff. Another example is the character of Hindley who is important to the novel. He fades off the screen as well as his wife, Frances, before the viewers' notice what happened to them. Kosminskys main interest in this movie was to show the viewer the great love story between Cathy and Heathcliff. Yet he gave the audience little time to grasp the storyline as he wanted us to focus primarily on the main ‘stars' without drifting the audiences mind towards other matters. Unlike Wyler's version however, like the book the 1992 version presented both the second generation as well as Lockwood. The end of the movie showed second generation Cathy and Hareton riding together a happy couple getting married soon. This romance developed gradually over a period of time in the novel whereas in the movie it is one of the final shots. This refers back to the point made earlier about Kosminsky's skimming over the lives of the characters in the story not letting the audience take in what is happening. Hareton's character in this movie version did not have an important role nor did he make much appearance whilst he was a central character in the novel. The key strength of the movie however, is the use of only key subject matters in relation to the story to make it fit perfectly into the duration time of two hours (Haire-Sargeant). The use of settings, tone and music all contribute to the construction of the film. When a reader reads the novel they create their own interpretation and felt emotions in regards to what is happening in the texts, but however with movies comes the fact that we are witnessing all one set perspective of the story. Music and scenery are a major aspect of witnessing something before us especially on screen. It reminds the viewer of how they see what is real and what is not real, therefore forming and revealing the storyline. The use of screenplay and Hollywood touches adds more drama to the actual story, making the love story appear to be more realistic for viewers and more ‘romantic' in relation to the novel where it is interpreted according to the readers' imagination. The book allows readers to go beyond the linguistic and explore deeply into the plot, whereas the movie is set images on screen and it is up to the viewers to accept or reject the shared ideas or themes introduced by the screen play writer and the actors acting out the novels characters. Wuthering Heights the novel is a well structured novel, which explores everyone and every event in sufficient detail for the reader to comprehend the story. It gives the reader the impression that they are part of the dramas of the characters lives and the reader has a connection with each storyline. The movie because it is so fast paced and shorter then the novel, the viewer can not make that special connection which keeps them enticed as they are not using their imagination but rather their sight sense. In conclusion, going back to the question bought up earlier in regards to whether the two movie versions made of Wuthering Heights have brought to life the novels' key strengths, the novel and the movie both are unique and interesting in their own set ways. Whilst the novel has been interpreted to be a Gothic novel with a metaphorical aspect of romance in it by many critics over the past centuries, the movie versions of this is novel is far from been described and categorised as been Gothic. It is a highly dramatic piece of work with a totally different presentation of the characters which Bronte firstly introduced in her 1800s novel. The novels plot thickens mainly around Cathy and Heathcliff and for a director to put this into action a lot of things need to be toned down as of the fact the story was written two centuries ago and the audience who view it in today's society will vary in ages therefore it needed to be played down so the viewer can take in more of the story and the characters and walk away with the basic concept of what the book is about. The use of sadism in Heathcliff's character is played down on in the movie versions of the novel, and although both the Heathcliff's played out by Fiennes and Olivier are differently presented they both sum up the main plot of the un-dying love between Catherine and Heathcliff that Bronte sought to present in her book but however, each director displays this theme accordingly to his own personal interpretations of the story.

Swot Analysis of Rcom - Free Essay Example

Sample details Pages: 1 Words: 347 Downloads: 2 Date added: 2017/09/23 Category Advertising Essay Type Narrative essay Tags: SWOT Analysis Essay Did you like this example? SWOT analysis of RCOM in 2006: Strengths: * Strong brand recognition * Well Integrated operations * Significant execution and technological capabilities * Strong distribution channel ( RWorld, FLAG Telecom ) * Unified License obtained by RCom in 8 circles Weaknesses: * Low ARPU compared to competitors * Weakness in Rural Market * Low capabilities in Ethernet and application delivery services Opportunities: * Low penetration Rates * Strategic Alliances ( FLAG) Global expansion due to resource based acquisition of FLAG * Huge GSM subscriber base (76. 67%) with economies of scale for GSM operators * Telecom policy in more in favor of GSM than CDMA * Higher ARPU in GSM sector Threats: * Increasing competition with domestic players * Decreasing ARPU due to competition * High regulation in Indian Telecom sector * Changing political scenario could change Regulations * High switching costs for customers to move to GSM Indian Telecom Industry in 2006 * India’s Telecom Network h ad 203 million connections Third largest in the world and the second largest among the emerging economies of Asia * One of the key sectors responsible for India’s resurgent India’s economic growth ( 1% of GDP ) * Contributed 30 percent to India’s total service tax revenue * Liberal Government policies to provide easy access to telecom equipment and fair regulatory framework * Robust growth in Tele-density (11. 4% in 2006) * Increasing preference to wireless service compared to landline ( 93 million users in 2006 ) * Increasing participation of private players. 7% share of Industry by PSUs * Great opportunities in GSM. 70% Technology market share of GSM IN 2006 * A liberal licensing scheme was set up to increase Internet penetration across the country with 10. 83 million subscribers in Dec 2006. Reliance communication had a 10. 32% subscriber base in Dec 2006 * The Government set up a Telecom Equipment and Services Export Promotion Forum and Telecom Testing and S ecurity Certification Centre (TETC). Companies like Alcatel, Cisco began showing interest in setting up their RD centers in India. Major players in the Market There were three types of players in telecom services: * State owned companies (BSNL and MTNL) * Private Indian owned companies (Reliance Infocomm, Tata Teleservices,) * Foreign invested companies (Hutchison-Essar, Bharti Tele-Ventures, Escotel, Idea Cellular, BPL Mobile, Spice Communications) The market share of various players on Internet and Wireless services is given in the Exhibit X below. Appendix Don’t waste time! Our writers will create an original "Swot Analysis of Rcom" essay for you Create order